![]() “FREE! Is more powerful than any rational economic analysis would suggest. – Jesse Aaron, 23 data-backed words that convert, Salesforce Blog Is “Free” the most powerful word in marketing copywriting? “This tiny, three letter word is one of the most persuasive words of all as it shows a brand is conscientious about its customers and provides a personalized touch.” – Kevan Lee, 189 powerful words that convert, Buffer Blog Make your copywriting personal by using “You” “When you want people to take action, always give a reason.” Use “Because” because it increases conversion rates Let’s start with the top 5 words that have been recommended by smart people who recommend things. While these words can be a great place to start your conversion optimization efforts, I’ll show you several case studies that demonstrate that the idea of magic-words-that-always-convert is a flat-out myth. I’m going to take things further here, to provide you with a list of words framed by actionable testing ideas. you’re motivated by a particular word because it triggers a particular chemical response in your brain. Much of what’s been written revolves around psychological and persuasion principles that inform our motivations as humans, e.g. Some of these lists borrow from other lists, some cite studies to back up their lists, and some give suggestions about where to use conversion words on your site. If you do a google search for “words that convert” you’ll find several very good lists of…well…“words that convert”. Ogilvy was referring specifically to headline copy here. (David Ogilvy published his list of “words and phrases that work wonders” in 1963’s Confessions of an Advertising Man.) After all, copywriters and advertisers have been searching for and listing out these words for decades. It has been covered often and covered well. The topic of words that sell isn’t a new one. – Gregory Ciotti, “5 most persuasive words in the English language”, Copyblogger. If you just start slapping them on every piece of content you create, you’ll quickly see just how unpersuasive they can be.” “You must understand why these words are persuasive, and you must use them in the contexts that make sense for your audience and your business. ![]() Here’s what you should do: Think about these words and ways you might be able to use them on your site given A) what you already know about your target audience and B) what your overarching business goals are. Build a hypothesis and put these words to the test. Here’s what you shouldn’t do with this list: you should not take this list at face-value and begin injecting ‘conversion words’ into your website copy willy nilly. And they’re all words that appear to convert users. In this post, I’m going to give you a big list of words. The value proposition is unclear (it’s free and new?) and the wording is awkward, despite all those conversion words. Regardless of whether or not you clicked - the Maturity Quiz may be a valuable offer - you probably agree that this CTA is trying much too hard and simultaneously missing the mark. Theoretically, the above call-to-action should get a zillion clicks because it includes the 5 most persuasive words in the English language: “you”, “free”, “because”, “new”, and “instantly”. “ You should take our free Optimization Maturity Quiz instantly because it’s new!” Did you click that banner? Because I’d like to take a look at that call-to-action (CTA). It’s what every marketer is after, after all: those magic beans…err…words that transform visitors into customers. Rhymes withĬonform, corm, deform, dorm, form, inform, lukewarm, misinform, norm, perform, reform, reform, storm, swarm, warm.Let’s talk about words that convert users.
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